Homepage Messaging & Positioning

Transform Your Digital Presence

If your homepage isn’t clear, your leads disappear

We help you refine your message and optimize your homepage to boost engagement and conversions.

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Limited spots available for Q1 2025

Trusted by B2B Founders & Growth Leaders

The Problem

Scattered Message

Trying to speak to everyone? You're speaking to no one. A scattered message creates confusion, not conversions.

Visitors Leave Confused

Your homepage is your front door, but visitors leave confused. If they don't get it instantly, they're gone, never to return.

Low Converting Homepage

Your homepage isn't converting and it's costing you leads, slowing growth, and creating friction in your sales process. Let's fix that.

Our Solution

Your homepage should be your best salesperson, not a roadblock. We craft messaging that instantly resonates, optimize SEO to attract the right audience, and refine UX and CRO to turn visitors into conversions. So you stop losing leads at the first impression.

How It Works

Case studies

3X higher close rate

An AI company’s website was targeting technical validators instead of decision-makers. Revamped messaging to target leadership with outcome-focused benefits, driving a close rate 3x higher than technical contacts, reducing the sales cycle by ~25%, while maintaining consistent lead volumes.

45% Increase in conversions

Helped a B2B consulting firm achieve a 64% YoY increase in website traffic, leading to a 45% increase in leads, a 389% increase in MQLs, and marketing-sourced pipeline growth of 50% YoY, contributing to $163K in closed-won revenue and $685K in influenced deals.

60% pipeline efficiency improvement

The homepage revamp with improving messaging, UX, and CRO increased Tier 1 deal flow and enterprise lead quality. Following the Kabob framework alone led to a 60% boost in pipeline efficiency, making a direct impact on revenue growth.

100K → 450K monthly organic traffic

The SEO strategy transformed our growth, scaling our organic traffic from 100K to 450K monthly visits. Their ability to optimize content, target high-intent keywords, and drive measurable results made a huge impact on our lead generation and revenue.

What Our Clients Say

Marco Bussadori

SVP Sales, H2O.ai

"Absolutely outstanding results, measured in hard pipeline impact across revenue acquisition, retention and expansion motions in high value enterprise B2B sales motions."

Dominik Elmiger

Alida

“In a very brief period, Sarena not only produced a complete overhaul of the content strategy but also project managed a website relaunch. Sarena has the highest expectations when it comes to delivering a relevant user experience on the site. She has shown a strategic approach to aligning and producing content along the customer journey.”

Jordan Rinaldo

VP Marketing

“Phenomenal content strategist. Her ability to dissect any business to create a focused and clear strategy continues to amaze me.”

Brittany Wong

VP of Demand Generation, Vendasta

"Tudor's leadership in Web and SEO strategy, built a high-performing team that delivered key initiatives with efficiency and innovation, consistently delivering 30% YoY revenue growth."

Matt Vazquez

Demand Generation Director, CGM

"After you've worked with Tudor, you realize he's one of the most knowledgeable web and SEO experts in the field and all you want to do is clone him to have more of him."

Pricing

Positioning + Homepage Blueprint

A strategic framework to attract the right audience and convert more visitors with clear messaging, a high-impact homepage, and SEO-optimized copy designed to convert.🚀

$10,000

$7,500

one time fee

Includes:

3 consulting sessions
Positioning & Messaging Map
Homepage Wireframe
Homepage copy that's optimized for SEO and conversion
Design feedback session with your designers
A/B testing implementation support

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What else can you do?

Get answers to common questions about our services, process, and how we can help transform your website's performance.

After conducting our initial onboarding call, most clients can expect to have the first draft of the homepage copy and wireframe in no longer than 2 weeks. Depending on the timing of the feedback sessions for copy refinement, design feedback with your designers, development time and A/B test launch, most clients see around a 4-6 week time frame until they are fully launched with their new homepage on their website.

Positioning/Messaging Map plus Homepage Wireframe with content optimized for SEO and conversion. We will also provide feedback to your design team on the final design and layout of the page, and work with your technical team to ensure that the A/B test is implemented correctly and that we have all the required conversion tracking set into place.

We typically don’t provide direct design support, but we will provide feedback to your design team. If you are a small start-up without any design resources, we can take on the design of the homepage at a flat hourly rate of $150 an hour, which we will bill for separately.

We typically don’t provide direct development support but will guide your developers on how to set up the A/B testing and conversion tracking. If you are a small start-up without any development resources, we can take on the development of the homepage at a flat hourly rate of $150 an hour, which we will bill for separately. We can offer development services to clients using WordPress, Shopify, HubSpot, or Webflow as your CMS.

We would love to work on as many pages of the website as you need. If there are radical changes to the homepage we always recommend at least updating your pricing page, as it is usually the second most viewed page on any website after the homepage. While we can’t provide specific pricing details here, we can scope out the project and provide a quote.

We take a data-driven approach. Through A/B testing and proven frameworks, we are confident that we can make significant improvements to the performance of the homepage. That might come in the form of improved visitor conversion rates, increased pipeline value of leads, MQL to SQL conversion rates, sales velocity or other important lead/sales metrics. Significant homepage changes can disrupt alignment with existing marketing materials, leading to an initial performance dip until you update your overall go-to-market strategy.

Sure! Campaigns, emails, ads, etc

Kabob is your one-stop shop for all your digital marketing needs. Think of us as your fractional marketing team that can tackle any marketing need you have. We will fully integrate into your team as needed, be available in your Slack or Team’s channels, attend important team meetings as needed, etc. We can help with the following services at your request:

Keyword Research
SEO Content Strategy
Article Briefs
Content Strategy
Content Creation
Content SEO
Programmatic SEO
Product SEO
PR SEO
SEO Audits
Website Audits
Website Strategy
Website Content
Wireframing
Web Technology
CRO & A/B Testing
Positioning & Messaging
Personas/ICPs
Organic Social (video & still)
HubSpot Marketing Hub, Sales Hub, CMS
Web Analytics
AI Workflows
SEO Training/Workshops
Campaigns
ABM
Sales Enablement, Outreach Messaging
Integrated Marketing
Customer Lifecycle Marketing
LinkedIn Marketing
Marketing Strategy/Marketing Plan
Prompt Engineering
Tech SEO
Product Marketing
Demand Generation

If your homepage isn’t clear, your leads disappear