Kabob AI Blog

How to Ship ABM Campaigns 8x Faster with AI

Written by Sarena Brown | Mar 27, 2025 12:38:59 PM

In July 2023, while everyone was buzzing about ChatGPT, I was introduced to something that would completely transform my marketing workflow. A trusted colleague connected me with Elaine Zelby, co-founder of Tofu, and after seeing it in action, I was genuinely blown away by its potential to save marketing teams countless hours.

 

What is Tofu?

Unlike other generative AI tools focusing solely on text, Tofu takes personalization to another level. It's a comprehensive platform that:

  • Automatically ingests and updates information about your company's brand, messaging, personas, target industries, and accounts
  • Helps personalize everything from emails to landing pages, white papers, sales decks, and ads with pain points and value propositions specific to each target market
  • Creates and automates campaigns for ABM, nurture, events, webinars, outbound prospecting, and more

The Challenge: ABM's Endless Cycle of Delays

I've worked on marketing teams with 30+ people that struggled tremendously to launch 1:1 ABM campaigns. Even with dedicated ABM teams, the process was painfully slow. Aligning with sales, prioritizing accounts, mapping contacts, conducting research, creating personalized assets, and getting approvals could take months.

The worst part? These campaigns often never even launched. By the time everything was ready, circumstances had changed—sales was already engaging the prospect, they'd become a customer, their priority status had shifted, or worst of all, we'd lost them to a competitor. Months of hard work down the drain.

The Solution: From Months to Days

My first thought when seeing Tofu in action was: "I could stand up a whole 1:1 campaign in a day by myself!" The process is remarkably straightforward:

  1. Upload your brand assets, website content, and positioning documents
  2. Add target industries and accounts (Tofu handles the research automatically)
  3. Upload a piece of content and watch as Tofu creates all necessary promotional assets
  4. Personalize content by industries, personas, accounts, or even languages with instant variations

What truly sets Tofu apart isn't just the copy generation. Give it a designed PDF, and it can personalize it for 25 different industries, personas, or languages—and export 25 ready-to-distribute PDFs. No more endless cycles of Word doc edits and designer handoffs.

Even more impressive? If you're working with platforms like HubSpot, Tofu can export personalized landing pages directly—fully built and ready to publish.

Our Pilot: 2 Marketers, 2 BDRs, 10 ABM Campaigns

I signed on for a three-month pilot, aligning with our sales team on targets. As a tiny team of just two marketers, we managed to launch ten ABM campaigns to support outbound sales efforts—something that would have been impossible without Tofu, especially while juggling other projects.

Our approach:

  1. Created a generic landing page in HubSpot
  2. Loaded it into Tofu and personalized versions for each industry and account (starting with 2 industries and 4 accounts)
  3. Refined the copy for each personalized landing page
  4. Exported them to HubSpot and published
  5. Used Tofu to generate LinkedIn ads, social posts, email campaigns, and sales outreach materials

The Results

Within six months, we achieved 50% target account penetration, securing meetings with six key prospects through our ten strategic ABM campaigns. Tofu's AI-powered content personalization, multi-channel engagement capabilities, and sales enablement features made it possible for our small team to accomplish what previously required entire departments.

If you've been struggling with ABM execution or simply want to scale your personalization efforts without scaling your team, check out Tofu.
 
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